Samsung has been struggling to improve product quality and to ensure product stability since they started the lithium-ion rechargeable battery business in 2000.Especially they released the world’s first flexible battery, developing leading technology for the next generation. So they could lead in the small-sized battery market. As a result of these efforts, they took the largest market share in the global small-sized battery market in 2014, and based on a B3 report, they have maintained the No. 1 position since 2010, showing their solid market power.